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Customer Development - Where to Start and Who to Follow

If you are just hearing about Customer Development for the first time start by buying:

“The Four Steps to the Epiphany” - http://www.amazon.com/Four-Steps-Epiphany-Steven-Blank/dp/0976470705

In my opinion this is one of the best business books ever written and I literally keep it with me wherever I go (seriously :)

Then once you start digging more into the process check out this great definitive resource guide about customer development

http://jonbischke.com/2009/03/20/customer-development-the-definitive-resource/

And make sure you follow these people, go to all their talks, and meet them

Hiten Shah -
Tumbler http://hitenshah.name/
Twitter http://twitter.com/Hnshah

Sean Ellis -
Blog http://startup-marketing.com/
Twitter http://twitter.com/SeanEllis

Eric Reis-
Blog http://startuplessonslearned.blogspot.com/
Twitter http://twitter.com/ericries

Steve Blank -
His Blog http://steveblank.com/
His Twitter http://twitter.com/sgblank

  1. hiten reblogged this from chrismccann and added:
    http://hitenshah.name/
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